Export of Agricultural Products: Answers to Topical Questions


On 28–30 May Crocus Expo will host the largest business event in the agricultural sector — Meat and Poultry Industry Russia 2019 international specialised exhibition. In 2019 the event will be held for three days. The exhibition area has already been filled to 95%. The list of exhibitors has been seriously updated: 30 % of the participants are foreign companies that will be represented in Russia for the first time.

The organiser of the exhibition, Asti Group headed by Nariner Bagmanyan, continues to convey to Russia global experience in organising events and successfully applies the world's best exhibition practices and technologies for the domestic market needs.

The year 2019 in Russia goes under the aegis of the Federal Programme "Export of Agricultural Products", for whose implementation the Russian Government will earmark 406.8 billion roubles. The goal of the programme is a twofold increase in export volumes up to $45 billion by the end of 2024. The plan for 2019 is to increase export flows to $24 billion.

"It is obvious today that it has become impossible to implement the plans of the state programme and to develop export using old-fashioned tools," says Nariner Bagmanyan, the Head of Asti Group. "The industry players need new ideas, new approaches to business organisation, new sales channels. In such circumstances, it is necessary to cooperate, exchange ideas and experience, to consider foreign solutions and to adapt them to the Russian realities. All this cannot be performed at the local level, we need a single platform and global concentration of global industry players. This is the space we provide to agricultural companies. The programme is developed in such a way so that all the participants could find answers to their questions and see new channels of business development which they were not aware of earlier."

18 years of exhibition experience of Asti Group and partnership with many Western exhibitions, especially with VIV, make it possible to confidently say that the participants and guests of the three-day exhibition will see the most effective tools for finding business development solutions. 

"The exhibition format where exhibitors only show products at the stands and wait for customers has long become outdated," Nariner Bagmanyan is sure. "Today this is not enough for success. Companies need to be proactive: to scale successful experience, seek new sales schemes, offer customers more than just a product, use the competitors’ resources to mutual benefit. Business in agriculture is becoming increasingly demanding. And we help market players to integrate into the new rules of the game as quickly and efficiently as possible."

What prevents agricultural companies from working for export? What formats of product promotion do not work any more? What to do with logistics problems? How to assess risks when investing in new technologies? Is it possible to save on quality and safety? How to break the deadlock, reduce costs and activate growth? "The exhibition participants and guests are more concerned about current business issues rather than about general industry development plans," Nariner Bagmanyan continues. "We have taken this into account and based the event on specific features and interactivity. Surely, we are talking about trends but in the context of their practical application here and now."

For these purposes, the programme of the V International Business Summit "Russia’s Agrarian Policy: Today and Future" has been formed. The summit will be held on 28–29 May as a part of the exhibition. The summit will provide answers related to the plans for producing proteins of animal and plant origin in the world market and in Russia, ways to solve the problem of feed protein deficiency in livestock, successful experience of obtaining high-protein crops in crop production, current investment and innovative projects, export potential and real opportunities of market participants, will show a picture of future food—promising developments in the food industry.

How to draw the attention of famous chefs to Russian products? How to enter new markets and organise supplies of domestic products to cafes, restaurants and other catering outlets not only in Russia but also abroad? What do these customers need and how to meet their quality standards? How to prevent demand from declining and figure out the reasons for this decline? To help agricultural producers to find answers to these questions, Asti Group has created the gastronomic show Discover Russian Cuisine (DRC) with a bright programme, cooking workshops and tastings of dishes made from Russian products. The main purpose of this gastronomic festival is to promote Russian gastronomy traditions and domestic products to the world market.

"We proceed with implementing the concept "from the field to the counter", which was previously invented by us for the entire exhibition. Its key point is to unite sellers and buyers in a convenient, simple and understandable format of a gastronomic show," Nariner Bagmanyan says. "Last year, the DRC project was a great success at the exhibition in Shanghai, literally becoming the centre of attraction for guests and participants of the event. And this is not just an entertaining show but a real business tool that may and should be used."